Site SEO Audit

Our SEO Spider is a powerful and flexible site crawler, able to crawl both small and very large websites efficiently, while allowing us to analyse key onsite data to help you to make informed SEO decisions.

What is an SEO Audit?

An SEO audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results.

The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. The SEO audit will reveal:

• Technical SEO issues
• Website structure issues
• On-page SEO issues
• Potential off-site problems
• User experience issues
• Content gaps and opportunities
• Competitive marketplace insights

An audit is a standard procedure that should occur on a regular basis – It is essentially a “health check” for your website.

What is SEO?

This is an enormous topic, more than we can explain in a paragraph or two, but in basic terms, SEO or search engine optimization has to do with the adjustments you make on and off your website to rank higher on Google.

Most businesses have an online presence these days and they utilize SEO strategies to make it easier for potential customers to find them. A sporting goods store, for example, will use SEO to ensure that their website will appear on Google if someone searches for “running sneakers” or “batting helmets.”

It’s also important to understand that SEO is entirely organic. You may pay an agency to handle your SEO but you aren’t paying for the visibility. Instead, your ranking will improve on its own as you add more keywords, content, or links.

Factors That Influence SEO

SEO is not fixed. It’s constantly changing and evolving, and as a business owner, you need to keep track of it to stay competitive. Google searches are based on an algorithm controlled by the company. No one knows exactly what it is, but through research and trial & error we’ve learned what factors influence SEO.

Keywords are the foundation of good SEO. You’ll need to use a tool like our Keyword Research Service to find high-performing keywords in your industry or niche. These keywords should be used across your website and in any new content you post like blogs, infographics, lists, or guides.

The content you post can influence your SEO depending on whether it incorporates the right keywords and is of high quality.

Links are one of the top-ranking factors. You can create internal links between pages on your site or work with external sites to get what’s called a backlink to one of your pages. Backlinks are like SEO gold.

Why SEO Is Important

SEO is the key to running a successful online business. Over 90% of all online searches are done on Google. People interested in goods or services will first Google search what is available.

It’s likely these potential customers will never see your site if it’s not ranking on the first or second page of results. Doing SEO the right way will bring more organic traffic to your site, which increases your conversion rates.

And don’t forget that your main competitors are already utilizing SEO to rank higher than you!

What To Do With The Results

As we explained above, this comprehensive SEO report includes everything you’ll need to know about your website or individual web pages.

We recommend reading each of the sections, making notes about what needs to be improved, and following the tasks outlined at the bottom.

Reach out to one of our SEO experts if you have follow-up questions or want to learn about some of our advanced SEO products that can help you get the results you want.