Sweetpea Logo 2016
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Logo Design

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What is a Logo?

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At the very basic level, logos are one component of Brand Identification. They are symbols made up of text and images that help consumers identify a company in the simplest form.

A good logo is the cornerstone of your brand. It helps customers understand what you do, who you are and what you value. That’s a lot of responsibility on a tiny image!

“Logos are a graphic extention of the internal realities of a company.”

- Saul Bass

To understand what a logo is, we must first understand what it is for. A logo is for… identification. A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolizes, not the other way around – logos are there to identity, not to explain.  

In a nutshell, what a logo means is more important than what it looks like.

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Starter Logo Package

$199 – $499

 

✅ 2 Single-color, flat Design Concepts

✅ 2 Revisions of single design

✅ Initial Concepts within 2 business days

✅ Delivery in 3 – 5 business days

✅ 100% Satisfaction Guarantee

✅ Multiple File Formats (JPEG, PSD, EPS, AI, PNG)

 

 

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Pro Logo Package

$500 – $999

 

✅ 2 multi-color, flat Design Concepts

✅ 3 Revisions of single design

✅ Initial Concepts within 3 business days

✅ Delivery in 7 to 10 business days

✅ 100% Satisfaction Guarantee

✅ Multiple File Formats (JPEG, PSD, EPS, AI, PNG)

✅ Logo Usage Guide

 

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Premium Logo Pkg

$1000 – $5000+

 

✅ 3 Multi-color, Design Concepts

✅ 2 Revision of two. 4 Revisions of final.

✅ Initial Concepts within 1 week

✅ Delivery 4 to 6 weeks

✅ 100% Satisfaction Guarantee

✅ Multiple File Formats (JPEG, PSD, EPS, AI, PNG)

✅ Logo Usage Guide

✅ Animated Logo

 

Benefits of a professionally designed logo

There are many benefits to having a high-quality logo for your company. When you decide that you want to go for it and start a business, you want to do everything you can, to give it a strong chance of being successful.

The right logo can be beneficial towards that goal for these reasons:

1. Recognition

Our memories tend to work in a way where we remember an image first and then a name, which explains why we can remember someone’s face but not their name. Having a strong logo that stands out is essential to making sure you stand out from your competitors. The best logos stay in the memory banks of people and can help create repeat business.

2. Consistency

A logo can provide a sense of uniformity and also make a huge impact on the reputation of your brand. A timeless and classic logo will provide your business with brand authenticity and can make your business look trustworthy, reliable, and professional even if you’ve only been in business a short time.

3. Representation

The logo for your business should be able to reveal the essence of your brand. A design that represents your business is vital to customers being able to know what you do. This is not to say that a car logo has to show a car, but the design style should be representative of the brand as a whole.
4. Beating Your Competition If you look at almost any marketplace, the number of different brands out there can be staggering. This is why a high-quality logo can help you stand out in a crowded marketplace. With online marketing becoming more important as well as effective, a visually impressive logo that sits well on your site, social media, and marketing materials will make a huge difference in your business’ professionalism and advertising capabilities.
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How much should a logo cost?

You can put the costs of logo design into 3 price ranges: budget, mid-range and high-end.   These are based on a few leading factors. 1. The experience of the designer. 2. The company’s valuation and audience size. 3. The Discovery Process*
*Keep in mind that the logo is part of your Branding and Identity System.  If you have not developed a Branding framework, the discovery process will take longer.

Our Discovery Process:

  • Design Brief: We present a Questionnaire or meet in person to begin a strategy.
  • Research: We conduct research focused on the industry itself, on its history, and on your competitors.
  • Reference: Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.
  • Sketching & Conceptualizing: We develop the logo design concept(s) around the brief and research. Use creativity. Know how to design a logo.
  • Reflection: This lets the ideas mature and to get client feedback.
  • Positioning: We help walk you though the best decision for 2 or 3 finalists
  • Presentation: You choose one of the three finalists
  • Celebration: You have your new logo
 

Deliverables

Based on your budget, at the end of the design project, you may be receiving:

  • Logo design (color) in vector format
  • Logo design (black & white) in vector format
  • Vertical logo lockup*
  • Horizontal logo lockup
  • Square lockup (for social profile images)
  • Different file formats (Ideally JPG, PNG, EPS)
  • Logo Usage Guide (outlining fonts, colors, etc)
  • Animated Logo

*A lock-up is the final form of a logo with all of it’s elements locked in their relative positions.