Keyword Research

Keywords (also known as “SEO keywords,” “keyphrases,” or “search queries”) are words and phrases that users type into search engines to find information on a particular topic.

If keywords are what your audience are putting into their devices, then Keyword Research is what your businesses needs. Businesses need to do Keyword Research to discover what keywords their target audience are using. If you don’t know what people are searching for, how are they going to find you?

But, it’s not only users who are searching for keywords. Google and other search engines will be reading the content on your website to find keywords and rank you for those terms. This is where SEO starts.

Why is Keyword Research so Important?

Keyword research is the process of finding the keywords for your business and understanding how you are ranking or could rank for these keywords on Google.

There are so many reasons why keyword research should be at the forefront of a digital marketing campaign. Here are some of the most crucial reasons why:

• Knowing your keywords helps you to understand your brand and your business. What are you selling? What are your services? If you don’t know this, identifying your keywords can help you to understand who you are.
• Keyword research can tell you vital information, such as where you rank for keywords, which keywords are easy to rank for and which keywords your competitors are ranking for.
• Keyword research can tell you what people are searching for, rather than what you think they are searching for.
• Search engines can only rank your website if they know what your business is. Targeting keywords on different pages of your website means Google can then rank you for those keywords.
• Identifying keywords to use in blogs and outreach can drive traffic to your website.

Keyword Research is the starting point for any digital marketing campaign, but it should be an ongoing process. You should frequently check your keywords and find out how you are ranking compared to your competitors.

After your keyword research, create content and pages focused on those keywords. Combined with various other SEO strategies, this can help you to rank and get people finding your website.