ANIMATED GIFs
—–
What is a GIF?
The first GIF known to man appeared in ‘87 and was created by Steve Wilhite. GIF stands for “graphic interchange format”. GIFs are animations based on timed delays. They are also set in loops, a touch many will agree makes them all the more enjoyable.
GIFs are Versatile
There great for presentations. GIFs can be created from graphics, images, and video, yes video. You can embed GIFs onto your page which will autoplay and loop. Your visitors never have to click for the movement to happen.
And beyond presentations, GIFs can be used on social media and in emails. In fact, one of the more popular ways of driving clicks to sites is by using video GIFs in emails.
They’re engaging and demand interaction.
Dell’s research into the power of GIF in email found that they:
- Can boost open rates by 6%
- Can increase click rates by 42%
- Drove a 103% increase in conversions
- Grew revenue by 109%
