PRINT ADVERTISING
MARKETING AND DISTRIBUTION OF PRINT MEDIA
What Is Print Advertising?
Print advertising is a form of marketing that uses physically printed media to reach customers on a broad scale. Ads are printed in hard copy across different types of publications such as newspapers, magazines, brochures, or direct mail.
From 2015 to 2019, U.S. companies spent an average of $25 billion annually on print advertising. While these numbers have declined somewhat over the last decade, print advertising is still a viable form of marketing and necessary in specific markets. It can reach potential customers in ways that digital marketing cannot.
