The Importance Of A Google Business Profile

The Importance Of A Google Business Profile

GBP search

In today’s digital age, Google has become an integral part of our daily lives. With millions of searches conducted every day, it’s safe to say that people rely on Google as their go-to search engine for information, products, and services. As a business owner, it’s essential to recognize the significance of having a Google Business Profile and how it can shape the perception of your brand.

Take control of your first impression:

In the vast digital landscape, your first impression matters more than ever. By harnessing the power of a Google Business Profile, you hold the key to shaping how potential customers perceive your business. It allows you to showcase vital information such as your address, contact details, operating hours, and website, enabling you to make a strong and positive initial impact. Stand out from the competition and let customers know that you are ready and eager to serve them.

Effortlessly connect with your customers:

A Google Business Profile presents an unparalleled opportunity to connect effortlessly with your target audience. With just a few clicks, your customers can easily locate your establishment, give you a call, or visit your website. This seamless connection enhances their overall experience and makes it even more convenient for them to engage with your business. Don’t miss out on the chance to build valuable relationships and engage with your audience on a deeper level.

Showcase the essence of your offerings:

With a Google Business Profile, you have the perfect platform to showcase the essence of what your business has to offer. Share captivating photos of your products, display your enticing menu, or highlight the range of exceptional services you provide. By visually representing your offerings, you can entice potential customers and provide them with a glimpse of the exceptional quality, variety, and uniqueness that sets you apart from the rest.

Harness the power of reviews:

Reviews hold immense power in shaping the reputation of your business. By utilizing a Google Business Profile, you gain the ability to receive and showcase reviews from satisfied customers. These positive reviews not only serve as social proof but also cultivate trust among potential customers. By highlighting the exceptional experiences of your satisfied clientele, you can attract a wider audience and establish a strong sense of credibility within your industry.

Ready to leverage the power of a Google Business Profile?

If you’re ready to unlock the full potential of a Google Business Profile, Sweetpea Works is here to assist you every step of the way. Our dedicated team can help you create a compelling and impactful profile that will capture the attention of potential customers and drive your business towards success.

Read more about what we can do HERE.

How to Point My Domain to Sweetpea Works When Using DNS Elsewhere

How to Point My Domain to Sweetpea Works When Using DNS Elsewhere

Please note: If you haven’t registered a domain name, you can register it with us and Sweetpea Works will be already to host your site.  If your domain is register with another DNS (GoDaddy, BlueHost, etc.) you will need to follow the instruction below.

Using Non-Sweetpea Works DNS Servers

If you do not use our DNS servers, you will need to manually update the individual DNS records on the remote DNS server, and Sweetpea Works staff will not be able to make changes for you.  Also, any changes to your Sweetpea Works server, such as adding subdomains or a change in IP address, will not be reflected in the remote DNS automatically as they would if you used our DNS. If you are uncomfortable doing this, we recommend you use our nameservers instead.


web page servers

How to Point Your Domain to Sweetpea Works for Web Hosting

You will need to create or change some A records at your DNS server to accomplish this. In most cases you will need to create one entry for your domain without the www and another entry with the www, assuming you want your website to show up regardless of how visitors type your domain name.

The method for changing A records varies; so you will want to reference the specific instructions for your DNS server.

DNS Server DNS Display

Many DNS Servers will display these records in various fashions. Please see the examples below showing how the A records may appear.

 

Example One:

Name TTL Type Address
@ 14400 A 111.222.333.444
www 14400 A 111.222.333.444

 

Example Two:

Name TTL Type Address
example.com. 14400 A 111.222.333.444
www.example.com. 14400 A 111.222.333.444

 

Example Three:

Name TTL Type Address
example.com. 14400 A 111.222.333.444
www.example.com. 14400 CNAME example.com.

And you may find still more slight variations. Don’t panic, though. The rule of thumb is to create your entries to look like the ones already there, and if the entry already exists, then edit it instead of adding a new one.

You may need to consult the documentation of your DNS server to know with certainty how the records should be formatted. Contact support for the company providing the DNS server if you are unsure how to proceed.

What to Change

  • IP address – Instead of using the IP address (111.222.333.444) used in the examples above, substitute the IP address of your site. Your site’s IP address can be found in the Account Information/Stats panel of cPanel, or you can contact Sweetpea Works to obtain it.
  • Domain Name – You should also substitute your actual domain where it currently says example.com.

Leave all other information the same (formatted according to the specifications of your DNS server).


How to Point Your Domain to Sweetpea Works for Email

You will need to create (or edit) an A record and an MX record to point your domain to Sweetpea Works for email.

The method for making changes to A records and MX records may vary, so you will want to reference the instructions for your DNS server.

Many servers represent the A and MX records like in the example listed below:

Name TTL Priority Type Address
example.com. 0 MX mail.example.com.
mail.example.com. 14400 A 111.222.333.444

Note: Certain DNS servers will allow you to omit the period after the domain name. You may need to consult the documentation for your DNS server or contact your DNS server’s support if you are not certain how they are supposed to be formatted.

What to Change

  • IP address – Instead of using the IP address (111.222.333.444) used in the example above, enter the IP address of the server you want to process your email, which in this case will be the IP address of your HostGator site. Your site’s IP address can be found in the Account Information/Stats panel of cPanel, or you can contact Sweetpea Works to obtain it.
  • Domain name – You should also be sure to substitute your actual domain name where it currently says example.com.
  • Subdomain – You do not need to use mail.example.com as shown in the example above. You may actually use any subdomain you desire, which is useful if mail.example.com is currently in use for something else.

Here are instructions from specific DNS hosts.

Godaddy, BlueHost, HostGator, Namecheap